A brilliant interactive advertising by Honda
The advertising of a product or service today depends not only on the high budget but also by innovation and intelligence. And what I mean by that? It is not enough just to spend huge amounts, should be targeted and offer experience. The second is quite difficult, especially when talking about product. But Honda seeing the target audience in this example and that this is a public that has grown up with video games, that is something highly targeted and also intelligent. Is the difference in experience between simple Honda Civic and "R". Through this interactive video, simply hit the "R" and see the difference!
Awesome idea, leads to view the full video!
See it here, and don't forget to press "R"!Επιστροφή